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16
August 2017
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Herengracht 458, 1017CA, Amsterdam +31 (0)20 337 8703

Vision

Your greatest wealth
is health

Achieving and maintaining health is an active process. Effective strategies for staying healthy and improving one’s health to an optimum level require several elements.

We like to define these as nutrition, exercise, hygiene, stress management, and health care. As a result, we are convinced that the health of people results in the beauty and wellness of people.

Self-care crucial for consumers
Self-care is defined as personal health maintenance. It is any activity of an individual, family or community, which involves the intention of wanting to improve or restore health, treat or prevent disease. Self-care has crucial enabling value and unlimited space for consumers.

OTC growth is accelerating
The past decade the OTC market showed increasing growth. Most important trends like the increase of consumer confidence in self-medication, Rx-to OTC switch, aging populations that seek to raise their quality of life, and preventative care will continue this growth.

Role of science in health
As a branch of science focused on health, it includes many sub disciplines. There are two approaches to health science: the study and research of the human body and health-related issues to understand how human beings (and animals) function, and the application of this knowledge to improve health and to prevent and cure diseases.